DYSON
Ideas excite us. They shape the future, add value and signal change.
DYSON
Our work with Dyson has covered a huge range of products, projects and disciplines, ranging from Visual Identity, Brand Guidelines, Advertising, Digital, Art Direction, Press launches, Environments. Some highlights:
The ‘City’ vacuum is positioned as the smallest and lightest Dyson with the performance of a bigger model. The advertising for the City remains one of the most successful of all time.
Digital dashboard: an online centre accessible to the global Dyson workforce. Dedicated to storing and sharing helpful brand tools such as brand architecture, tone of voice, visual identity guidelines. A coaching service is available and samples of benchmark visual communication can be downloaded.
The press launch of Dyson into North America and Canada. A spectacle of a classical amphitheatre was created. Members of the press sat alongside products. The story of Dyson was presented to the press from an elevated glass platform supported by hundreds of cyclones promoting the core technology of Dyson products.
Dyson’s huge success and rapid growth had led to inconsistency across the brand with different markets interpreting the brand in different ways.
A starter pack giving Dyson the tools to align, inspire, inform and direct. A project that streamlined a wealth of resources into a strong global message.
The Telescope Game was created to coincide with the launch of the telescopic wand products. Getting people interested in Dyson in an unexpected way was our objective.
The idea of a puzzle app based around the product was born: the object of the game was to use the telescope wands to get a ball into a hole each level getting more and more complex. The first five levels were launched independently, after which users were directed to the Dyson website to download the rest. Awareness of the Dyson brand increased dramatically and thousands globally joined the game.
To rise above the retail rest we developed new store designs in order to provide the ultimate retail buzz through a compelling premium consumer experience. Two variations were designed: one in which through-the-line campaigns could be displayed in third party spaces and a second, more minimal ‘gallery’ version for Dyson-owned environments.
Launching the new smallest Dyson cylinder vacuum into Japan was one of the most ambitious global events. The project was built around bauhaus inspired digital interactive experiences alongside a live velodrome with cyclists appearing to float on air, mimicking the action of centrifugal force. The press could build there own customised Dyson by the online app 'build your own Dyson' The event was a finalist in the Design Week Awards.