DYSON

Shape the future, add value and signal change. 

Ideas excite us.

Our work with Dyson has covered a huge range of products, projects and disciplines, ranging from Visual Identity, Brand Guidelines, Advertising, Digital, Art Direction, Print design, Press launches, Environments. Some highlights: 

    • The ‘City’ vacuum is positioned as the smallest and lightest Dyson with the performance of a bigger model. The advertising for the City remains one of the most successful of all time. 

    Digital dashboard: an online centre accessible to the global Dyson workforce. Dedicated to storing and sharing helpful brand tools such as brand architecture, tone of voice, visual identity guidelines. A coaching service is available and samples of benchmark visual communication can be downloaded. 

    The press launch of Dyson into North America and Canada. A spectacle of a classical amphitheatre was created. Members of the press sat alongside products. The story of Dyson was presented to the press from an elevated glass platform supported by hundreds of cyclones promoting the core technology of Dyson products. 
    The success of the ballon viral video led to the creation of the concept for TV. the TV commercial has been a success increasing awareness and revenue of Fans Worldwide.

    Dyson’s huge success and rapid growth had led to inconsistency across the brand with different markets interpreting the brand in different ways. 

    A starter pack giving Dyson the tools to align, inspire, inform and direct. A project that streamlined a wealth of resources into a strong global message.