An authentic sourdough requiring a fresh creative perspective.

Trustworthy, Inclusive, Simple & Unassuming are the guiding principles that under pin the creative work, reflecting the genuine honesty of the product.

Following the development of the creative strategy and brand guidelines, new packaging, website design and social media art direction communicate the the story of authenticity and expertise, an invitation to choose Bertinet Bakery Sourdough bread.

For packaging, colour is used as a product differentiator across the range between the types of loaf. Each design clearly communicates that Bertinet bread uses the fewest, simplest ingredients, with nothing artificial added at all.

The identity, shapes, colour and typography have been carefully composed to represent real, honest loaves that look, smell and taste amazing, for a nutritious and delicious pleasure, everyday.