The idea of a puzzle app based around the product was born: the object of the game was to use the telescope wands to get a ball into a hole each level getting more and more complex. The first five levels were launched independently, after which users were directed to the Dyson website to download the rest. Awareness of the Dyson brand increased dramatically and thousands globally joined the game. 

To rise above the retail rest we developed new store designs in order to provide the ultimate retail buzz through a compelling premium consumer experience. Two variations were designed: one in which through-the-line campaigns could be displayed in third party spaces and a second, more minimal ‘gallery’ version for Dyson-owned environments. 

Launching the new smallest Dyson cylinder vacuum into Japan was one of the most ambitious global events. The project was built around bauhaus inspired digital interactive experiences alongside a live velodrome with cyclists appearing to float on air, mimicking the action of centrifugal force. The press could build there own customised Dyson by the online app 'build your own Dyson' The event was a finalist in the Design Week Awards.